4 Ways to Stand Out in a Crowded Marketplace

If you are just picking your head up to look around the marketplace for a new position you’ll notice two things immediately: one, the market is buzzing with job opportunities and two, there are a lot of candidates willing to make a move. So, now you’re scratching your head wondering, how do I get started, where do I look, and will anyone even notice that I am here? First of all, you are not alone. I spoke with an old friend and colleague last week who has been an extremely successful sales manager for the past 13 years, all with the same company.  He manages a large sales team across New York City, is in a great position to continue to grow and develop into a senior role and is earning big bucks to boot! Unfortunately for him, and potentially some of you, he is looking for something different, sort of “next step” in his career.  But after 13 years and somewhat being disconnected with the employment market he doesn’t know where to start nor does he know how to stand out.  We spoke at length and what follows are some of the points that we discussed:

1. Get connected, stay connected and engage – Connect on LinkedIn, Twitter, Facebook or any other social media platforms that will give you visibility. Connect with industry colleagues, senior management and other influential people from your industry. Connect with those not only within your current organization but also with your past companies and the competition as well. Once you are connected, engage.  Comment on posts, participate in industry chatter, create your own posts and dare to direct message someone and ask them for a cup a coffee or a brief discussion to learn about their company and career in more detail.

2. Network the old fashion way – Attend networking events with industry peers, but don’t just enjoy the passed hors d’oeuvres and cocktails, showcase your knowledge of industry trends, current events or even how you might do things slightly differently (without giving away the secret sauce). The next day, email everyone who passed you a card, connect on LinkedIn, Facebook and/or Twitter then follow up with an action plan for coffee or to meet at the next event or if the conversation lends to it, send your resume along.

3. Dress the part – Now this might be more subjective, but we’ve all heard the saying “You never get a second chance to make a first impression” and in this day and age we are judged at the very second we walk into someone’s peripheral. A tailored suit or business casual look will pay a big compliment to your knowledge base and will draw people to you. You also will have an extra bounce in your step when entering a networking event or even an interview. So, get to the tailor, put a comb through your hair, extend a confident hand and most importantly, smile.

4. Know your facts, cold – With new industry protocols and regulations continuing to change and reshape the way we do business, it’s hard to know who is the real deal and who is playing “dress up”. As a specialist recruiter, I speak to hundreds of people on any given week and with the emergence of buzz words and acronyms who can keep up! To ensure you are looked at as the real deal and to stand out in a crowded marketplace, know your facts, know them inside and out and if you don’t, stay away, far away! Remember the lesson from number 3, “you never get a second chance to make a first impression”.

For career advice or to speak to a qualified Search Consultant reach out to Joe Carbone, Managing Partner of Eastward Search Partners, LLC at jcarbone@eastwardsearch.com.  Also follow me on Twitter at @joecarbone_esp & Facebook and be sure to follow Eastward Search Partner’s LinkedIn company page.

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